About

When the method is the problem, not the client.

I'm Sassy Smith. I train therapists, counsellors, coaches and organisations to recognise five invisible cognitive differences and adapt the way they work. I do this from a lived experience perspective as I live with all five of them myself.

Sassy Smith, founder of Aphantasia Academy
The UK's first and leading trainer on invisible cognitive differences Author of Unseen Minds Creator of Unseen Minds Practitioner® Registered CPD provider
Why this work exists

There's a particular kind of stuck that happens in therapy, where the client is engaged, the relationship is good, and the practitioner is skilled, and yet something isn't moving. The visualisation exercise that works so reliably for others simply produces nothing at all.

The practitioner looks for resistance, or avoidance, or an unresolved block, because that's what the training map points to. And the client, sensing that something is expected of them they can't produce, quietly begins to wonder whether they're the problem.

They are neurological realities rather than psychological blocks, and the standard therapeutic toolkit was never designed to accommodate them.

Absence doesn't show up on standard intake tools. Most clients have never had a name for what they're missing, because neither they nor their practitioner knew the right question to ask.

The five invisible cognitive differences

Each describes something absent rather than something present, which is precisely why they go unrecognised.

Multisensory aphantasia

No voluntary mental imagery, in any sense.

SDAM

They know what happened but can't relive it.

Anauralia

Silence inside. No replaying a voice or a tune.

Anendophasia

Wordless thinking, with no inner monologue.

Alexithymia

Emotion registers in the body but resists naming.

Aphantasia alone affects between 3.9 and 5% of people, and most practitioners have never been trained to recognise it.

How I got here

It started with a word that didn't exist yet

In 2015 I read about the work of Adam Zeman, the neurologist who had just given a name to something I had been experiencing my whole life without ever having the words for it. The term was aphantasia, and it described me exactly.

That began a long voyage of discovery. Aphantasia was the first, and over the years that followed I found the others, SDAM, anauralia, anendophasia and alexithymia, recognising each one in turn and understanding how it shows up in my own life.

I took part in research. I immersed myself in the studies as they were published, and I had conversations with some of the researchers conducting that work, sharing my perspective and what I was noticing from the inside.

Living inside the cluster and following the research closely are two different kinds of knowledge. The training exists because I have both.

Why I built this

I know this from the inside.

I live inside the full cluster myself. I built Aphantasia Academy and the Unseen Minds Practitioner® certification because I know what it costs a person to sit in a room with a well-meaning professional who has no map for how they experience the world.

That means I can tell practitioners what it actually feels like to be on the receiving end of imagery-based techniques, and how to adapt without making a client feel broken.

Making the invisible visible is not an awareness campaign. It is knowing what to do differently in the room.
Qualifications and accreditation

The professional grounding

  • Accredited qualifications in Leadership, Coaching, Women's Health, CBT, NLP, Hypnotherapy and Counselling
  • Registered CPD provider with the CPD Certification Service
  • Member of the Institute of Leadership
  • Creator of the UK's first CPD-accredited training for therapists working with aphantasia and connected cognitive differences
Accreditations and memberships
Institute of Leadership and Management CPD Certification Service registered member Master Coach
What the training is

Structured, not awareness content

CPD-accredited training built around named adaptation frameworks, so practitioners leave knowing what to do differently in the room, not only what to name.

For therapists and counsellors

The Recognise and Adapt Model

The clinical framework taught on the Unseen Minds Practitioner® Therapist Track. It covers how these differences present in the room, how to ask the right questions, and how to adapt established methods so the work can land.

For coaches

The Notice, Choose, Fit Method

A distinct framework built for coaching practice, where the assumptions embedded in familiar models and prompts differ from those in therapy, and so do the adaptations.

Unseen Minds: A Therapist's Guide to Multisensory Aphantasia and Invisible Cognitive Differences
The book

Unseen Minds

A Therapist's Guide to Multisensory Aphantasia and Invisible Cognitive Differences

The written form of this work, now in its second edition and available internationally. It sets out what standard approaches don't accommodate, and how to adapt for it.

Further editions for other professions are in progress.

Read the book

What people say

Professional development
This course has been the most helpful professional development I've done all year, by a long shot!
KrissyUnseen Minds Practitioner®, Therapist Track
Client outcomes
It has made a difference to how I practice and enabled me to work effectively with clients who, without this knowledge, may have had less successful outcomes.
EmmaUnseen Minds Practitioner®, Therapist Track
Reach of the work
This has been so good. I really think it should be mandatory training for all therapists.
BeaUnseen Minds Practitioner®, Therapist Track
Speaking and press

Featured in print, on radio and on podcasts

Sassy speaks and writes regularly on invisible cognitive differences in clinical, coaching and educational contexts, and is available for media commentary and keynote enquiries.

See speaking and press

Where to start

Every profession meets these in its own way.

Therapists and counsellors

The Unseen Minds Practitioner® Therapist Track, with Aphantasia Foundations as a first step.

Therapist pathway

Coaches

Start with the introductory masterclass. The full Coach Track is in development.

Coach pathway

Organisations

Keynotes, workshops and bespoke programmes for teams and services.

Organisational training
Get in touch

If you suspect the method is the issue rather than the client, I'd be glad to talk.

Whether that means training your team, certifying your own practice, or simply asking a question, the door is open.